The project is the focus of a third-year course in which students work in small groups to develop new marketing and business development strategies for a live client. Students will take the information learned throughout their 3- years within the Advanced Marketing Program and apply this knowledge and creativity to help find new opportunities for a selected business.Students focus in on completing competitive analysis, market analysis, developing new product ideas, offering new distribution ideas, and marketing and advertising concepts.

Looking to elevate your organization, and bring it to the next level? Bring on students from Conestoga College to be your student-consultants, in a project-based experience. Students will work on one main project over the course of the semester, connecting with you as needed with virtual communication tools. Students in this program are learning to manage international business endeavors and work in global companies. The goal is to provide graduates with the ability to bring people, processes, and technology together to achieve improved performance in domestic or international enterprises. An emphasis is placed on effective decision-making through data analytics and the Ivey Case methodology.

Looking to elevate your organization, and bring it to the next level? Bring on students from Conestoga College to be your student-consultants, in a project-based experience. Students will work on one main project over the course of the semester, connecting with you as needed with virtual communication tools. Students in this program are learning to manage international business endeavors and work in global companies. The goal is to provide graduates with the ability to bring people, processes, and technology together to achieve improved performance in domestic or international enterprises. An emphasis is placed on effective decision-making through data analytics and the Ivey Case methodology.

Looking to elevate your organization, and bring it to the next level? Bring on students from Conestoga College to be your student-consultants, in a project-based experience. Students will work on one main project over the course of the semester, connecting with you as needed with virtual communication tools. Students in this program are learning to manage international business endeavors and work in global companies. The goal is to provide graduates with the ability to bring people, processes, and technology together to achieve improved performance in domestic or international enterprises. An emphasis is placed on effective decision-making through data analytics and the Ivey Case methodology.